Product Launches and Horror Movies
Like Jeff Walker, I am not a fan of horror movies. Recently we sat down to watch a movie and about 10 minutes into it, the penny dropped. This was a vampire movie. I had run 18 miles that morning for my marathon training and didn’t have the strength to argue, nor the energy to read a book. And yes, that night I dreamed about creatures chasing me.
Even though I don’t much like the horror movie genre, I very much get the analogy between Product Launch Formula and horror movies. You want your prospects sitting on the edge of their seat wondering what you are going to do next.
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