Product Launches and Bikinis
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Whether it be for books, information products, art, brick and mortar businesses or just about anything that requires getting the word out to your market the rules have changed and continue to do so every day.
Product Launch Formula founder Jeff Walker came up with an interesting way of describing the new approach. His friendly, conversational email sequences became a “sideways sales letter.”
You have a much better chance at turning strangers into prospects, prospects into customers and customers into raving fans if you gently rope them in with a net of high-quality, relationship-building content, rather than trying to harpoon the sale in a single shot.
Your sales message is delivered over time, and in a friendly, relaxed tone of voice. It doesn’t seem desperate. And it doesn’t burn out the prospect. Even if the prospect doesn’t buy this time, he’s in a great mood to buy something else down the line.
I heard it described as the ‘bikini principle‘. Give away 90% of your best content because you’ll create a market of people who want to pay for that final 10%!! Love it!
OUCH! Are you doing this?
