Meet Your Ideal Client
The first step is to figure out exactly who you are trying to sell your product to. Now wait a minute, that is not as obvious as you might think. And unless you have been selling like hotcakes, at least hear me out on this.
You have to know exactly who it is you’re [...]
Product Launches and Bikinis
Whether it be for books, information products, art, brick and mortar businesses or just about anything that requires getting the word out to your market the rules have changed and continue to do so every day.
Product Launch Formula founder Jeff Walker came up with an interesting way of describing the new [...]
Product Launches and Horror Movies
Like Jeff Walker, I am not a fan of horror movies. Recently we sat down to watch a movie and about 10 minutes into it, the penny dropped. This was a vampire movie. I had run 18 miles that morning for my marathon training and didn’t have the strength to argue, nor the energy to [...]
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